How many times do you think there were Google searches in relation to vaping of any kind? Care to wager a guess? Well a recent article I read on medicaldaily.com pulled data from 2014 and the number is way higher than I thought, and I can only imagine that it was even higher in 2015, and will likely be even greater in 2016.
So do you have your guess? One million? Five million? Keep going higher. The answer is 8.5 million searches related to vaping in 2014. Eight point five million! That’s a heck of a lot of search traffic and this data is over a year old now. The article cites the American Journal of Preventive Medicine as its source of this fact.
That’s crazy. I knew vaping was popular, but seriously that’s a huge number. To put it in perspective, the article also cites the number for 2010, which is a fraction of the 2014 number at just 1.5 million (still a lot, even in the industry’s infancy stage). I can’t imagine what the next year’s, and this year’s, total will be. It is estimated that the number for 2015 will grow over 60% from the prior year, but data is not yet available.
Even more poignant from the article, I found this particularly interesting:
Aside from the broader picture, the researchers came across another disturbing discovery: the proportion of searches also related to shopping dwarfed those concerning health risks or the desire to quit tobacco smoking, an often touted though rarely substantiated benefit of switching to e-cigarettes, and the divide is only getting larger.
People are searching about vaping, not about the risks of vaping. They want to know where to buy, what brand to buy, and so on and so forth. So while the lawmakers go on and on with legislation talk, and municipalities continue to ban their use in various places, the general public is interested in using these kinds of devices.