It seems like all the time I’m reading headlines about how e-cigarette are catering to the younger generation by promoting products that are flavored, or even by having them in the first place. When I say flavored I mean non-tobacco (or menthol) tastes, like the wide assortment you see at every brand out there. The count is endless with how many concoctions there are these days, with VaporFi boasting over 30,000 different possible blends when you mix their wide assortment of flavors together.
I think this is all a bunch of bull, and a recent article I read today on dailycaller.com cites a study that seems to support my assertion. It says that a study from Cambridge University (a highly respected university in the U.K.) found that there was no evidence that e-cigarette marketing raises the interest in children, nor is there any support to say that e-cigs introduced smoking to the younger generation.
The studied was conducted on almost 600 English students ranging from 11 to 14 years old and queried their reactions to e-cigarette marketing. They were shown advertisements for electronic cigarettes and gauged whether they were now more likely to start using tobacco, or begin using e cigs, or if their opinions of the dangers of smoking had changed at all.
The study population was split into three groups; one was shown ads for flavored e-cigarettes, another was shown advertisements for tobacco (non-flavored) ecigarettes, and the third group (the control group) was shown no ads at all. After these three groups were exposed to the ads (or not, in the case of the control group), the authors of the study found no difference in the allure of ecigarettes and tobacco between the three groups.
I’m happy that this study was conducted, though I would like to see it expanded to a larger sample size and see if it bears out the same kind of data. I’d also be curious to see it with a wider age range as well, up to perhaps 17 years old or so, when the individual is making more adult decisions for themselves. Nonetheless, I’m happy with what the data showed in this particular study.